Top Free Tools to Monitor Your Edmonton SEO Performance
Staying competitive in Edmonton’s digital landscape requires more than just launching a website—you need to consistently track how your site is performing in search. The good news? You don’t need an expensive toolkit to monitor your Edmonton SEO performance. There are several powerful free SEO tools that help you understand your visibility, traffic, rankings, and website health.
Below are the best free tools every Edmonton entrepreneur, small business, or local service provider should use to monitor and improve their SEO performance in Edmonton.
1. Google Search Console (GSC)
Best for: Keyword tracking, indexing issues, and performance monitoring
Google Search Console (GSC) is an essential tool for any Edmonton business looking to monitor SEO. It provides insights into:
How your site appears in Google Search
Which keywords people use to find you
Clicks, impressions, and average ranking position
Indexing errors that can negatively impact visibility
For Edmonton SEO, GSC is especially valuable because it highlights which local search queries trigger your website. This helps you optimize for location-based keywords such as Edmonton SEO company, plumbers in Edmonton, and other specific terms related tp your business.
2. Google Analytics 4 (GA4)
Best for: Traffic insights, user behavior, conversions
GA4 lets you track how users interact with your website, including:
Pageviews
User engagement
Traffic sources
Conversions (form submissions, phone clicks, bookings)
For local businesses, this helps you understand whether Edmonton customers are staying on your site, bouncing quickly, or converting. Pair GA4 with GSC for a full view of your local Edmonton SEO performance.
3. Google Business Profile Insights
Best for: Local SEO, map visibility, customer actions
If you serve local Edmonton customers, your Google Business Profile (GBP) plays a major role in search visibility—especially for map results. With GBP Insights, you can track:
How customers find your listing
Calls, messages, and website clicks
Popular times customers view your business
Photo views compared to competitors
This is one of the most important tools for Edmonton local SEO, especially for service-based businesses like contractors, realtors, and restaurants.
4. Ubersuggest (Free Version)
Best for: Keyword ideas, site audits, competitor snapshots
Ubersuggest gives quick insights on:
Keyword difficulty
Search volume
Competitor websites
Site audit for basic SEO issues
Although the free version has limits, it’s still helpful for monitoring basic SEO health for Edmonton websites and finding keyword opportunities.
5. Ahrefs Webmaster Tools (AWT)
Best for: Backlink monitoring, site audits, technical SEO
Ahrefs’ free Webmaster Tools is extremely powerful for business owners in Edmonton who want to improve rankings. AWT provides:
Backlink analysis
Detailed technical audits
Organic keyword reports
Broken links and crawl errors
Backlinks are a major ranking factor. AWT helps you see who is linking to your site and whether you need to fix unhealthy or spammy links.
6. Bing Webmaster Tools
Best for: Extra technical insights, indexing support, keyword data
Many businesses overlook Bing, but it still sends valuable traffic—especially for older audiences and desktop users.
Bing Webmaster Tools offers:
Backlink insights
SEO reports
URL inspection
Keyword performance
This tool gives extra visibility into technical issues you may miss on Google’s tools.
7. Screaming Frog SEO Spider (Free Version)
Best for: On-page SEO checks, broken links, metadata issues
The free version of Screaming Frog allows you to crawl up to 500 URLs and check:
Page titles
Meta descriptions
Broken links (404s)
Redirect chains
Image sizes and missing alt tags
It’s a quick way to spot issues affecting your Edmonton SEO performance, especially if you haven’t done a full audit recently.
8. PageSpeed Insights (PSI)
Best for: Checking site speed and mobile performance
Page speed is a major ranking factor, and PSI helps you discover:
Slow-loading pages
Mobile issues
Script delays
Opportunities to improve Core Web Vitals
A faster website leads to better rankings, stronger user experience, and more conversions—especially important in competitive Edmonton markets.
If you need expert help improving your site speed and performance, check out our Edmonton web design services.
Final Thoughts
Monitoring your Edmonton SEO performance doesn’t have to be complicated or costly. These free tools help you track rankings, identify issues early, and understand how visitors interact with your website. Used together, they provide a clear picture of what’s working and what needs improvement.
If you’re ready to take your SEO to the next level, consider pairing these tools with professional services from a trusted SEO company in Edmonton to boost your local visibility even faster.