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Digital Marketing helps small businesses grow through online platforms. Digital marketing is also called online marketing. It is the use of the internet, mobile apps and other digital channels like search engines, social media, email, and website to reach prospective customers and connect with existing ones.

In summary, digital marketing is any form of marketing where businesses promote their products and services online through the internet and other digital platforms.

Interested in starting digital marketing for your business? Connect with a digital marketing specialist today at Gomel Digital Marketing agency Edmonton.

We know marketing is one of the most fundamental aspects of a business. It’s very important to note that traditional marketing and digital marketing are the two major forms of marketing.

So what is the difference between these two types of marketing? The main difference between digital marketing and traditional marketing is the medium or channel through which an audience encounters a marketing message.

Traditional marketing is the old and classical way of doing marketing. This involves utilizing channels such as flyers, billboards, TV ads, newspapers,  print advertising, etc. to promote a company’s product or services.

Digital Marketing on the other hand is a more recent and modern type of marketing. It is the type of marketing that is done online. It utilizes the internet and social media to market goods and services for businesses. The different forms of digital marketing include search engine optimization (SEO), social media marketing, content marketing, email marketing, pay-per-click, mobile marketing, affiliate marketing and influencer marketing.

Both digital marketing and traditional marketing play a very important role in a marketing strategy. The key is finding the right balance between these two forms of marketing. However, if you are a small business that is working within a budget, digital marketing is probably the best option for you.

With digital marketing, you can reach a larger audience while keeping cost very low. It’s not only more cost effective but can be more targeted and personalized than traditional marketing. When deciding which type of marketing to use for your business, it’s important to consider your budget and target market.

If you are looking to getting started with digital marketing for your small business, connect with your expert Edmonton marketing company, Gomel Digital today!

Online shopping is growing so fast and it’s important for small businesses to be where their target audience is. According to the  Statistics Canada online shopping survey, 82% of Canadians shopped online in 2020 vs 73% in 2018.

This is a massive market for small businesses and one of the central reasons why they need digital marketing for growth. With good online marketing strategies, small businesses can reach a much wider audience in a very cost-effective way and they can measure their digital marketing efforts with a variety of digital marketing tools.

If your business is interested in digital marketing or if you are in Edmonton and would love to know more about how to start digital marketing for your small business, please CLICK HERE to connect with us.

Digital marketing helps small businesses in the following ways:

• Small businesses can market to customers through a variety of channels online, making it possible to reach customers anywhere without any geographic boundaries.
• Digital marketing is more cost effective than traditional marketing. This helps small businesses reach more customers for less. They wouldn’t require saving a lot of money to get the benefits of digital marketing.
• Digital marketing also gives small businesses the ability to target the right customers. With online marketing interactions, small businesses can learn more about their customers and understand their needs.
• Online marketing is also a medium that small businesses can use to gain brand awareness and gain customer loyalty.
• Another important benefit for online marketing to small businesses is the ability to measure the results of their digital marketing efforts. There are a variety of digital marketing tools that offers credible ways to measure how your digital marketing is working. It provides you with insights about what is working and what is not.
• Digital marketing is also a great way for small businesses to generate leads. When done well, digital marketing will help boost relevant traffic on your website and gain more leads for your business. Gaining leads for small businesses is what we do best at Gomel Marketing Agency Edmonton.

There are a few keyways, that small businesses can start digital marketing efforts:

• Create a website for online presence
• Have a strong social media presence and find the best social media platforms that suit your business
• Register for Google My business and other important directories and request for reviews
• Understand your target audience and build strong relationships with your existing customers
• Create a reliable email list and use email marketing to connect with customers
• Consider content marketing. Write a blog to attract prospects to your website

However, it is important to understand that effective digital marketing takes time. If you want to use an agency to help you with your digital marketing you can connect with us. We are a top Edmonton digital marketing agency. We differentiate ourselves from other Edmonton Marketing Companies by providing customized digital marketing strategies that deliver results. We are a digital marketing Edmonton company specializing in small business.

There are several digital marketing services available to grow your small business. However, it’s important to understand that what might work for one small business might not work for another. The kind of digital marketing service to choose for your small business will largely depend on your business goals and what you are trying to achieve. Below is a list of digital marketing services that small businesses can use to scale their business:

• Search Engine Optimization (SEO): Here is the Search Engine Optimization (SEO) Starter Guide from Google that will provide you with best practices on how to scale your small business using SEO.
• Social Media: social media uses platforms like Facebook, LinkedIn, Twitter, YouTube, Instagram, Pinterest, Snapchat and Tiktok to grow their brand awareness and build relationships with customers.
• Your website and blog. 
• If you are still unsure about what digital marketing services are best for your small business, you can connect with one of our Edmonton marketing professionals today. We are Edmonton’s marketing company that understands the challenges and pain points that small businesses face in trying to market their business through the internet.

SEO also known as Search Engine Optimization is a type of digital marketing. It is the process of improving your website or content to rank higher on search engines like Google. This will help with your website visibility and people will be able to find your brand when they search for the kind of product or service you offer.

A simple way to understand SEO is using our digital marketing agency as an example. Gomel Digital offers digital marketing services to the Edmonton area. As such, SEO will help customers who search for words like digital marketing agency in Edmonton, marketing agency Edmonton, Digital marketing Edmonton, Edmonton digital marketing agency, Edmonton marketing companies, marketing Edmonton or Edmonton marketing, Edmonton marketing company etc. find us. These words are known in SEO as keywords.

Digital marketing is the most effective way to generate value for your business online. When considering the cost of digital marketing there are a lot of things to consider ranging from the services you need to the quality of the digital marketing company provider. With so many digital marketing services available, it can be sometimes hard to determine which one is good for your business and how much you should pay for it.

Some digital marketing services that your business can employ to grow online include: Search Engine Optimization (SEO), PPC, social media marketing, content marketing, email marketing, video marketing, mobile marketing and web design. The cost of your digital marketing will be largely depended on the digital marketing services your business chooses.

Hiring the right digital marketing agency can be an asset to your business. Despite the cost of contracting to a digital marketing agency, hiring the agency is less of an expenditure and more of an investment.

Hiring a team of skilled digital marketing professionals will help generate massive growth for your business. The digital marketing professionals will run your business, provide expertise, provide scalable services and measurable results.

One of the most important things to consider when hiring a digital marketing agency is firstly to identify your needs. Once you are able to identify your needs and set objectives for the digital marketing services, you would want to look at the following other aspects before hiring the digital marketing agency: 

Firstly you would want to check their digital marketing expertise and industry experience. Then you would want to look at the service they provide. A good digital marketing agency should be able to provide customer centric services  to it’s clients. Additionally, you would want to look at the return on investment, that is how much value you will get for your budget.

While the amount of digital marketing may vary , the rule of thumb before answering this questions is to have a set spend proportion of your revenue on marketing activities. This amount should be at least 5 to 15 % of your revenue.

The amount you need to start digital marketing depends on your goals and the specific digital marketing channels your business employs to achieve those objectives. The beauty about digital marketing compared to traditional marketing is that you can start small and scale progressively.