Developing a Successful Digital Marketing Strategy for Your Edmonton-Based Business in 7 Steps.

In today’s digital world, people are spending more and more time online searching for information about products, services or brands.  This has made digital marketing  a valuable asset for business growth. As you look for ways to market your business online, it might be tempting to get into execution mode. However, to effectively connect with your local audience and grow your customer base within the Edmonton market, you will need to develop and implement an effective digital marketing strategy.

What is a Digital Marketing Strategy?

A digital marketing strategy is a plan for using online channels to reach your target audience or potential customers. It outlines the steps, tactics and resources required to effectively promote your brand, products or services online. It includes channels or strategies like social media marketing, paid advertising, search engine optimization (SEO), email marketing, content marketing and more.

Developing a digital marketing strategy for your Edmonton-based business requires careful planning and a lot of focus on local relevance. 

Here are the key elements to consider when trying to implement a digital marketing plan for your small business in Edmonton:

1. Define Your Business Goals and Set KPIs

Setting your business up for success with digital marketing requires establishing clear and measurable goals to help you focus on achieving your desirable outcomes. It’s important to start by identifying the specific business objectives you want to achieve with your digital marketing. Is your business looking to grow website traffic? Increase brand awareness in the Edmonton market? or gain more customers? Defining measurable goals and setting clear KPIs will provide you with insight on the effectiveness of your digital marketing efforts.

2.Understand Your Target Audience

Once you have been able to come up with your business objectives. The next step is to identify and define your target audience. You need to have a clear understanding of who buys your products or services, why do they buy and where do they buy? A good place to start is to analyze the data you already have available about your customers. When identifying your target audience, make sure you get a detailed description of their demographics, pain points, preferences, interest and behaviors. This will help in tailoring messaging and content that resonates with them.

3. Conduct a Competitior Analysis

It’s important to look at what other businesses in your industry are doing. Conduct a competitor analysis to understand your competitor’s digital marketing strategies. Find out what is working for them and look for gaps that you can exploit.  Some of the aspects you can analyze about your competitors are: their target audience, the channels they are using, their messaging, the keywords they are targeting etc.

4. Choose your Digital Marketing Channels and Tactics

Once you are able to determine your target audience and understand their online behaviors, it’s time to determine the key digital marketing channels and tactics that are appropriate for them. Ideally, prioritize channels that will benefit your audience, help in meeting your business objectives and most likely give you the best return on investment (ROI).

5. Outline a Clear Strategy

After identifying your digital marketing channels, the next step is to map out a clear strategy based on your audience and the business goals you’ve set. What are the different approaches you will use for each digital marketing channel? This involves creating a content marketing strategy for each chosen channel that provides value to your audience and demonstrates your unique value proposition.

6. Execute your strategy

Now it’s time to execute the digital marketing strategy you have outlined. This means putting into practice the action plan and tracking results. A successful digital marketing strategy is dynamic and not static. What worked in the past might not work now. It requires adapting to your audience preferences and the market.

7. Measure , Review and Refine

It’s important to monitor and analyze your digital marketing performance to determine what is working and what needs adjusting.  Make necessary adjustments based on the insights you gathered and continue to refine your digital marketing approach for better results. Get continuous feedback from your customers and adapt your strategy based on their needs.

A successful digital marketing strategy helps you achieve your business goals and remain competitive. By taking the time to develop a solid digital marketing plan, you are setting your business up for success.   

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